A reference for handmade commerce
Etsy marketplace statistics for handmade sellers.
Eight current figures on the people, listings, and shopping patterns behind one of the largest marketplaces for creative goods.
What these figures cover
Marketplace-wide facts, kept in their proper context.
These figures describe Etsy's marketplace as a whole, not crochet sales alone. They are useful for writers, makers, and handmade-business readers looking for a clear view of Etsy's current scale and shopping patterns.
Every number on this page comes from Etsy, Inc.'s annual reporting for the year ended December 31, 2025. Each statistic keeps its own date and source so it can be quoted with context.
The figures
Etsy marketplace facts at a glance.
86.5M
active buyers
Etsy reported 86.5 million buyers who made at least one purchase in the trailing 12 months, as of December 31, 2025.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 20265.6M
active sellers
Etsy reported 5.6 million active sellers as of December 31, 2025.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 2026$10.46B
Etsy marketplace sales
The Etsy marketplace recorded $10.46 billion in gross merchandise sales during 2025. This is the value of items sold, not Etsy's revenue.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 202674%
of sales from U.S. buyers
Buyers in the United States accounted for 74% of Etsy marketplace gross merchandise sales in 2025.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 2026100M+
items for sale
Etsy reported more than 100 million items listed for sale at the end of 2025.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 2026~7%
habitual buyers
About 7% of Etsy's active buyers were habitual buyers in 2025, and this group represented about 40% of marketplace sales.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 202634.6M
repeat buyers
Etsy counted 34.6 million buyers who purchased on two or more days in the preceding 12 months, about 40% of its active buyer base.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 2026~3
average purchase days
An active Etsy buyer made purchases on about three separate days during 2025, on average.
Source: Etsy, Inc. 2025 Annual Report, filed February 19, 2026A useful way to read the data
Scale tells part of the story. Return shoppers tell another.
Etsy's 86.5 million active buyers show the size of the audience that visited and purchased through the marketplace over a twelve-month period. The repeat and habitual-buyer figures add an important second layer: a smaller group of returning shoppers accounts for a meaningful share of activity.
For handmade sellers, that is a reminder that a thoughtful shop experience has to work for both the first visitor and the person who comes back looking for another distinctive gift, craft supply, or creative find.
Methodology & sources
One primary source, plainly named.
This page uses Etsy, Inc.'s annual report for the year ended December 31, 2025, filed with the U.S. Securities and Exchange Commission on February 19, 2026. The report defines active buyers as people who made at least one purchase in the last 12 months and active sellers as people who had a charge or sale in the last 12 months.
Gross merchandise sales are the value of items sold through the marketplace, excluding shipping fees and net of refunds. They are not the same as Etsy's revenue. TrebleTwist will refresh this page when Etsy publishes a newer annual report or a material update changes one of these figures.
Read the Etsy, Inc. 2025 annual reportCite this page
TrebleTwist. “Etsy Marketplace Statistics: 2026 Facts for Handmade Sellers.” Updated September 23, 2026. https://trebletwist.store/etsy-marketplace-statistics